Sep 28He emphasizes that you’re not creating one brand but millions of it — depending on how many people you reach. Everyone who consumes your content has a different brand (aka perception) of you.Ignore Traditional Branding Advice — This Is How You Authentically Stand Out in a Noisy World3.6K69Sinem GünelNeumeier's definition of a Brand can inspire a big deep sigh of relief for many business owners.Neumeier's definition of a Brand can inspire a big deep sigh of relief for many business owners. But it can also create a sense of panic. On one hand we can release a lot of the pressure to get all the colours, patterns and repetition of visual and audio cues…1 min read1 min read
Sep 28I’ll circle back to the start of this article — the business game is always in the long run, not a one-year hype.The ChatGPT Hype Is Over — Now Watch How Google Will Kill ChatGPT.19.8K781AL AnanyMost of the articles on Medium are about the quick win, fast buck and this comment is actually what…Most of the articles on Medium are about the quick win, fast buck and this comment is actually what real life business is. It's time we start looking at why bandwagons exist and why only a few will profit off the hype while the rest will just spend a ton of money and time chasing it.1 min read1 min read
Sep 28…t boundary violations, or say, “I don’t like that. Please stop doing it,” we’re labeled as bitches. We’re told we should find nicer ways to express ourselves — privately, in therapy, in our journals …quietly, politely, silently.I remember when I finally got angry, after decades of asking, “Why is this happening to me?”2022Karina BlackheartI remember getting my first journal in elementary school.I remember getting my first journal in elementary school. It had a lock on it and it promised to hold all of my secrets. I read it recently and was saddened by how much I buried my feelings and experiences from everyone. I felt so alone, so diminished and so painfully unwanted. I often wonder what would have happened with my relationship with my parents if I had been allowed to share my loneliness when it was happening.1 min read1 min read
Apr 11Member-onlyAudience Building: You’re Going to Get Sick of Hearing Yourself. Sorry.After an early morning session with a client, mapping out about 60 emails over 6 funnels to help create audience connections, I started to realize where people go wrong with marketing and thus, miss out on building a really great audience ready to buy from you. Ever be in a…Audience4 min readAudience4 min read
Apr 10Member-onlyChronic Undercharging: The Plague Killing Business OwnersHi, do you or a business owner you love, suffer from a case of undercharging? I’m Marissa Loewen. I’m not a doctor in real life and I don’t play one on TV, but I am here to help. From Etsy Sellers stuffing your boxed purchase with freebies and fancy tissue…Profit4 min readProfit4 min read
Dec 5, 2022Member-onlyCreative Pirates — The “Manufactured” Outrage Against AI ArtIf you find yourself suddenly shocked or outraged about the robots stealing art so people can make brightly coloured selfies that have body parts growing out of their head — I should tell you about cultural appropriation, genocide, PETA lobbying Etsy to throttle Indigenous economies using seal fur, and then…AI3 min readAI3 min read
Dec 1, 2022Member-onlyHow We Use Mindful Exclusion to Create More InclusivityI run a growing paid community for business owners that is more than just your average show-up-and-share community. It runs primarily on a virtual meeting platform called GoBrunch and has a combination of 3D workrooms and then experiential rooms that are more about creating a whole body experience of being…Virtual Collaboration3 min readVirtual Collaboration3 min read
May 31, 2022Member-onlyThe Decision to Not PerformLet’s start with a big secret. I’m a Gen Xer on TikTok. Creating content on TikTok. Content that isn’t dancing, pointing or particularly trendy. I have been entertained by TikTok for the past 3–4 years as the Panini shut down most of my regular contact with the outside world, slowing…Tik Tok4 min readTik Tok4 min read
Apr 20, 2022Member-onlyA New Model For Supporting Business OwnersWith stats swirling in my head this week about 90% of startups fail and 54% of business owners never create a budget for their business and even the fact that the US alone has over 29M self-declared entrepreneurs or business owners, I keep thinking how we can turn these stats…Business Support4 min readBusiness Support4 min read
Mar 29, 2022Member-onlyWhy We Ended Monthly Payment Plans For our Small Business CommunityWe are passionate about Nourishing the Risktakers We built Create the Rules Business Accelerator around the simple idea of Nourishing the Risktakers. How can we move from a society where we don’t appreciate the incredible risk, hardship and commitment that goes into building a business to one where we invest in the change makers and culture creators…Marketing6 min readMarketing6 min read