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Why I Ditched Business Coaching for Done-WITH-You Support

10 min readMay 20, 2025

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A ten-minute journey into why traditional coaching wasn’t enough — and how co-creation transformed my business and my clients’ success.

We use a virtual platform to have live Done-WITH-You sessions with impact driven business owners and entrepreneurs

The Wake-Up Call

I remember sitting in my home office, surrounded by notebooks filled with strategies, action items, and brilliant ideas from my business coach. The afternoon sun was streaming through the blinds, highlighting the dust on my untouched stack of “to-implement” plans.

My phone buzzed with a calendar reminder: “Coaching Call: Review Last Week’s Progress.”

I felt that familiar knot in my stomach. Another week had passed, and despite the inspiration from our last call, I had made minimal progress implementing the strategies we’d discussed. I had the knowledge, but something was missing in the execution.

This wasn’t the first time. It was a cycle I knew all too well — both as someone who had hired multiple business coaches and as a coach myself. The pattern was painfully predictable:

  1. Energizing strategy session full of breakthroughs
  2. A comprehensive plan with clear next steps
  3. Initial momentum that gradually fizzled
  4. The slow creep of overwhelm and isolation

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Marissa Loewen
Marissa Loewen

Written by Marissa Loewen

Business Strategist, Community Enthusiast, Idea Catalyst & lover of BIG bold questions, the answers & the spaces in between. www.createtherules.com

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