The Decision to Not Perform
Let’s start with a big secret. I’m a Gen Xer on TikTok.
Creating content on TikTok.
Content that isn’t dancing, pointing or particularly trendy.
I have been entertained by TikTok for the past 3–4 years as the Panini shut down most of my regular contact with the outside world, slowing one business I ran to a grinding halt (Oh events, how I miss thee) as it appeals…