Chronic Undercharging: The Plague Killing Business Owners
Hi, do you or a business owner you love, suffer from a case of undercharging?
I’m Marissa Loewen. I’m not a doctor in real life and I don’t play one on TV, but I am here to help.
From Etsy Sellers stuffing your boxed purchase with freebies and fancy tissue paper to tempt you to leave a favourable review (Can we just ban folks who don’t give 5 stars because they don’t think anyone should get five stars?) to service providers underquoting to get your initial business with the hopes of upselling or getting retainer work — we are in an epidemic of desperate pricing strategies.
Now 4 out of 5 business coaches will recommend charging your worth, doubling your prices or even just the really vague recommendation of high-ticket sales is the way to go.
At the risk of getting kicked out of the cool coach club, I’m going to suggest that simply raising your prices will not always work.
The Answer
It’s about creating the right product for the right audience at the…
