Audience Building is really just asking people to pull up a chair and stay awhile. You gotta make the chair something they want to sit in and get comfy with.

Audience Building: You’re Going to Get Sick of Hearing Yourself. Sorry.

After an early morning session with a client, mapping out about 60 emails over 6 funnels to help create audience connections, I started to realize where people go wrong with marketing and thus, miss out on building a really great audience ready to buy from you.

Ever be in a relationship where you found your partner wasn’t listening to you and you had to repeat yourself over and over? Maybe you have kids and know this situation. It’s frustrating, right? We just want to be heard. And if we find ourselves having to repeat ourselves, it can wear on us. Our brain said “WE JUST SAID THIS”.

The key to really great marketing is repeating the same thing over and over though, albeit sometimes in different ways, in order for people to comprehend, connect and implement what you’re saying. Sometimes you’re repeating the same imagery and language in EXACTLY the same way.

Your brain is still the same brain in your personal relationships and literally sends you the same feelings and messages.