When Business Forgot We’re Human: The Real Cost of “Leads” and “Prospects”Ever notice how weird business language can be? We don’t talk about connecting with people anymore. Instead, we “target demographics,”…Mar 30Mar 30
I don't know if just being so rich people believe anything you say is the goal we should all be…Mar 24Mar 24
The True Cost of Undercharging: Why Your Pricing Strategy MattersThe counterintuitive truth about “accessible” pricing and how it’s holding back your business impactMar 24Mar 24
The Relationship Revenue Model: Why Your Business Can’t Afford to Skip This in 2025Remember that time you bought something because an aggressive sales pitch wore you down? How did that feel? More importantly, did you ever…Nov 7, 2024Nov 7, 2024
Neumeier's definition of a Brand can inspire a big deep sigh of relief for many business owners.On one hand we can release a lot of the pressure to get all the colours, patterns and repetition of visual and audio cues just right to…Sep 28, 2023Sep 28, 2023
Most of the articles on Medium are about the quick win, fast buck and this comment is actually what…It's time we start looking at why bandwagons exist and why only a few will profit off the hype while the rest will just spend a ton of…Sep 28, 20232Sep 28, 20232
I remember getting my first journal in elementary school.I felt so alone, so diminished and so painfully unwanted.Sep 28, 2023Sep 28, 2023
Audience Building: You’re Going to Get Sick of Hearing Yourself. Sorry.After an early morning session with a client, mapping out about 60 emails over 6 funnels to help create audience connections, I started to…Apr 11, 20231Apr 11, 20231
Chronic Undercharging: The Plague Killing Business OwnersHi, do you or a business owner you love, suffer from a case of undercharging?Apr 10, 2023Apr 10, 2023
Creative Pirates — The “Manufactured” Outrage Against AI ArtIf you find yourself suddenly shocked or outraged about the robots stealing art so people can make brightly coloured selfies that have…Dec 5, 20222Dec 5, 20222